Supporting public events
Transurban’s motorways have a significant physical presence in the cities where we operate. We aim to enhance the liveability and community aspects of these cities by supporting public events, particularly if our assets can make a direct contribution such as hosting on-site community events.
In FY17, we supported community events via financial sponsorship and event hosting, including:
- Run for the Kids, Melbourne (Good Friday Appeal)
- Moonee Valley Festival, Melbourne
- Melbourne Marathon
- Share the Path Sydney
- Blacktown Running Festival, Sydney
- Bridge to Brisbane
- Great Brisbane Bike Ride
In FY17, Run for the Kids won a Melbourne Award for ‘Contribution to Community by a Corporation’ in recognition of the contribution the event has made to the Royal Children’s Hospital Good Friday Appeal.
Since the inaugural race in 2006, more than 330,000 people have participated in the event, raising more than $15.7 million for the Royal Children’s Hospital.
Every year we proudly open our road to the thousands of Run for the Kids runners, giving them the unique opportunity of running through the Domain Tunnel and over the Bolte Bridge.
Several of our assets are landmarks on their city’s skylines, and we take advantage of their prominence to raise awareness for a variety of causes and significant dates. LED lighting on some of our roads and bridges allows us to project a variety of colours and show our support for events and causes.
In FY17, Transurban lit up its assets to support Australian causes including:
- International Women’s Day
- NAIDOC week
- Yellow Ribbon Week and Shine A Light on Road Safety for Safer Australian Roads and Highways (SARAH) and Road Trauma Support Services
- Red Nose Day for SIDS and Kids
- Daffodil Day for the Australian Cancer Council
- Blue Ribbon Day for the Victoria Police
- Pink Ribbon Day for the Australian Cancer Council
- White Ribbon Day
- World Diabetes Day for Diabetes Australia
- National Carers Week
- Victoria Against Violence
Above: the Sir Leo Hielscher Bridges on the Gateway Motorway lit up in the NAIDOC colours, and the Bolte Bridge on CityLink lit red for Red Nose Day